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Plan and manage End-To-End Out Of Home (OOH) Media Advertising Campaigns

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Generate Multi site 'Pre' & 'Post' Campaign Reports.

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Monitor Live Status and Performance Of Media Site

Case Study On
OOH Campaigns

Stories of Data Driven OOH Planning

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Stories of emerging OOH Practices around the world

Media Selection - Factors To Keep In Mind While Selecting Media Site Type

It's very often that Brands and even Media-Agencies get confused while selecting out of home media sites for campaigns as they are very much similar.So can brands make the right selection in media sites which targets their audience, boost marketing and contribute towards sales generation. Brands mostly have the following goals by doing billboard based advertising-

  • Pitching an advertisement to the proper target group.
  • Reaching out to the maximum number of target groups.
  • Covering Competitor Influence Region/Area.
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Bata Pioneering 3D Campaign In India

Bata India came up with a 3D OOH billboard that utilizes an anamorphic image content creation format thereby making content appear in 3 dimensions, which are visually compelling. Bata has used this innovative OOH technology to highlight the variety of sneakers it offers with the Sneaker Studios launched across 300+ stores across the country.

Kirloskar ‘Limitless’ DOOH Campaign Shining Mumbai Airport

A 130-year-old industry leader, Kirloskar refreshes its campaign with a new age Digital OOH at the Mumbai Airport in partnership with Times OOH.

Maxamtech Digital Ventures and Lemma team up to bring 'metaverse' advertising to the forefront of DOOH

Lemma, a leading supply-side platform for large format ads, has announced its collaboration with Maxamtech Digital Ventures to launch metaverse billboards in the real world for DOOH clients. Brands can now create a dual experience for spectators in both the virtual and actual worlds through Lemma, resulting in dual impact.

From Kashmir TO Kerala - Emergence Of Floating OOH And audience

Honda launched first of its type floating Out of Home Advertisement (OOH) in famous Kerala backwaters which caught eyeballs of brands and media agencies across the world. Tourists who visited there for the fun of backwaters also enjoyed this new version of marketing.

Times OOh Wins A Rights For GMR Goa International Airport, Mopa

Times Innovative Media Limited (Times OOH) has secured the advertising rights for Manohar International Airport, a greenfield airport at Mopa in North Goa, for a period of 20 years. Developed by GMR group, the Mopa airport is a full-service airport designed to cater to domestic and international passengers and freight services, with a target passenger capacity of 13 million travelers per annum.

Rev Up Your Brand's Exposure with the High-Speed Delhi-Mumbai Expressway OOH Route!

The Delhi-Mumbai expressway, hailed as India's monumental infrastructure project, has put the OOH sector into high gear. As India's longest expressway, spanning 1,386 kilometers, it has significantly reduced travel time between Mumbai and Delhi to only 12 hours, down from nearly 24 hours. The expressway's completion is anticipated by January 2024, with progress being made on multiple routes. Recently, PM Narendra Modi inaugurated the Sohna to Dausa stretch, which is expected to cut the distance between Gurgaon and Jaipur by two hours.

Best Marketing Ideas In OOH Campaign 2023

Average time span for human attention is just 8 seconds. If your Out of Home (OOH) media is unable to engage consumers within this time frame, then your marketing idea is nothing but just a resource burning tool. Here are top emerging ideas in 2023 to save you from wasting your resources.

Bumble Is Making Gupshups In Streets Of Kolkata

Bumble, the women-first dating and social networking app, launched its new out-of-home campaign that captures nuanced dating cultures in cities including Kolkata and Ahmedabad. Ahead of the festival season, Bumble’s latest OOH campaign aims to support the community to navigate their dating journeys and encourage women to make the first move for initiating the conversion.

Era Of PDOOH And Audience Measurement

You must have seen several advertisements which vary with time on the same day. For example, you might see a BMW Ad during office hours and Horlicks Ad soon after school hours on the same screen. Programmatic Digital Out-Of-Home (pDOOH) allows you to choose to play different advertisements on the same screen as per your strategy to target audience.

Media Selection - Factors To Keep In Mind While Selecting Media Site Type

It's very often that Brands and even Media-Agencies get confused while selecting out of home media sites for campaigns as they are very much similar.

Memevertisement - Epitome Of Creative billboards

Pepperfry launched its meme based advertisements recently under the title- ‘MemeSuperstars’. Campaign was executed across eight-plus cities and in more than 250+ media to drive talkability. It has enabled the brand to inform, attract & engage with its audience through the campaign. To generate maximum impact, it targeted locations such as arterial routes, corporate areas, market areas, and competition brand locations to reach out to the brand’s core target group.

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